Live Football, Built for Fans
Real-Time Fan Engagement for SAYTV’s Live Fan Shows
Overview
Real-Time Fan Engagement with SAYTV
SAYTV is a fan media company. It is the official fan media partner of Sevilla FC and Olympique de Marseille. SAYTV connects sports clubs, supporters and brands through interactive, sponsor-ready content. Its live matchday Fan Shows sit at the heart of the business.
Square1 built a web SDK that lets fans interact, communicate and discuss SAYTV’s live Fan Shows in real time. The SDK brings live chat, shared communities and moderation tools into the matchday experience. It is one valuable part of a wider media ecosystem that connects clubs, fans and brands across platforms. Square1 has supported SAYTV across development, design and platform management.
Building a digital product or SDK? Explore our mobile app development and software development services.
Our Role
UX/UI Design Web Application Development Mobile App Development
The Client
Meet SAYTV
SAYTV is a sports media, content and digital technology company based in Ireland. Its focus is football, fan engagement and commercial partnerships. SAYTV works directly with leading European football clubs, including Sevilla FC and Olympique de Marseille. As their official media partner, it creates and distributes official digital media experiences for fans.
SAYTV produces live Fan Shows for Sevilla FC and Olympique de Marseille every matchday. Its three-hour matchday show delivers premium, real-time content exactly when fan engagement is at its peak. The best moments become highlight clips across the club’s social media channels. SAYTV combines live entertainment, original sports content, storytelling and distribution into one scalable solution.
The model is built for brands as well as fans. SAYTV packages its content as a new kind of media asset for partners. It offers integrated sponsorships, branded content and digital advertising. It also offers access to selected club commercial assets. Brands are embedded directly into live shows and digital formats, so they feel native to the content. The aim is to help brands connect authentically with Gen Z and the next wave of supporters.
Challenge
Bringing Fans Into the Conversation
SAYTV turns matchday into a live, interactive experience. Its formats are designed to turn passive audiences into active participants. Fans want to react, share opinions and talk to other supporters as the action unfolds. SAYTV needed a way to bring that conversation into its Fan Shows in real time.
The solution had to fit within SAYTV’s wider media ecosystem. It had to scale with a growing and active audience. It had to be intuitive for fans of all ages and work smoothly across devices. It also needed to keep conversations safe and positive for everyone taking part.
Solution
A Real-Time Fan Engagement SDK
Square1 designed and built a web SDK that lets fans interact, communicate and discuss SAYTV’s live Fan Shows in real time. Fans can join live chat and build temporary communities around shared sporting moments. They can also choose to talk anonymously. Robust moderation tools keep the space safe for every participant. The SDK was built to be simple to integrate, scalable and fully customisable. That gives SAYTV a flexible foundation that can evolve with its business.
The work is built on a long-standing and collaborative relationship. Over time, Square1 has developed a deep understanding of the digital sports industry. The team has given SAYTV strategic insight, ideas for extending the experience and hands-on support across development, design and platform management. This has kept the SDK aligned with SAYTV’s wider vision.
Result
Empowering Engagement
The SDK is a valuable engagement feature within SAYTV’s wider media ecosystem. It supports real-time fan interaction around the live Fan Shows. That sits alongside the watch-alongs and integrated brand moments that make up SAYTV’s matchday experience. The SDK has also been integrated with third-party apps and live TV channels, extending its reach beyond a single platform.
Fans can talk to each other in real time, share their opinions and connect with supporters who share their passion. Watching a Fan Show becomes a shared experience. That engagement supports SAYTV’s work connecting clubs, supporters and brands across platforms. The ongoing partnership with Square1 keeps the SDK evolving alongside SAYTV’s growth.
